My Thing
My mission is to support leaders in bringing their visions to life – and creating lasting impact.
I do this by combining strategy, language, and product experience to create thoughtful solutions that connect companies with their target users.
Yes, I can help make things simpler, clearer, and more beautiful, but more impactfully, I have a deep passion for building with creativity, meaning, and strategy from the inside, out.
I’m driven by curiosity, a need to connect dots, and a desire to understand human behavior and our relationship to brands. I leverage data + cultural insights for work that creates meaning, drives acquisition, and supports product innovation.
My unique perspective is what allows me to challenge the status quo and develop creative solutions that go beyond convention — all in the name of growth and evolution.
Just ask the leaders at PayPal, Venmo, iZettle, OpenTable, QuickBooks, Messier (formerly Creyo), Catalyst Constellations, Prevail Boxing, Skinny Fish, Salmon Junkie, and more.
specialties
- Brand Strategy
- Product Positioning
- Brand Marketing
- Communication Strategy
- Personal Branding
- Internal Brand Development
- Naming and Nomenclature
- Storytelling + Presentation Development
- Customer Experience Design
- Interviews and Cultural Insights
- Social Media Content + Strategy
- User Experience Research
- Design Thinking Workshops
- Creative Ideation
Experience
Founder
lato
Director + Chief of Staff
Berdakin Family Office
Creative Strategist,
Brand Marketing
OpenTable
Strategist, Consumer Go-To-Market
PayPal
Interim Associate Director,
Global Brand
PayPal
Associate Director
Innovation Protocol
Education
MBA Design Strategy
California College of the Arts
BA Psychology, Spanish
University of Michigan
Select Clients
PayPal
Venmo
OpenTable
Messier (formerly Creyo)
Catalyst Constellations
Quickbooks
Prevail Boxing
Skinny Fish
Abramson Architects
KIND WORDS
Anna is the most real unicorn it is possible to get. She is driven by data and insights, enjoying the intellectual challenge of solving consumer problems but also has the most acutely incisive sensing of culture, zeitgeist and the convergence of trends. For someone who cares about both the architecture and the creative power of a brand, this is a very rare mix and should be highly sought after. Add in a fabulous writer, a wonderful person to sit next to at dinner and a really adept team player, you are not going to go wrong engaging her to make your brand stronger, more resonant and more effective.
Fiona Naughton, CMO Coinzoom | Formerly PayPal, Robinhood, HTC
I’ve had the privilege to work with Anna for many years professionally and academically including two years as her peer in a design strategy-focused MBA program. Anna is an intellectual in it’s most whole form; she is a lover of new ideas and deep contemplation, an effortlessly clever leader and team member, and a force when it comes time to put pen to paper. But most importantly she is full of heart and appreciation of the human spirit — and if you’re lucky enough, shares a laugh that’s impossible to resist joining.
Cody Boeger, MBA | Former Partner at Ogilvy Worldwide
Anna brings consistent creativity, heart and grit to her work. She consistently helps us communicate to our audiences in a clear voice that always feel both energizing and authentic. And further, she’s a pleasure to be around. Any team would be lucky to work with her.
Josh Seidenfeld, Founder, Messier | Formerly, Meta
More about me
Raised by immigrant parents in Chicago, I’m LA-based but share citizenship with the E.U.
I believe in the power of positive thinking, that duality is the most interesting trait (in brands and in people), and that open and empathetic communication has the power to solve most of life’s challenges.
I love to host dinner parties, am always up for a spontaneous adventure, and prefer hikes over happy hours. I’m also new to the entrepreneurship world, having recently founded Lato, an outdoor brand for modern womxn.
