I’m a multidisciplinary strategist

who uses design thinking to build brands and communication systems, operationalize businesses, and develop products.

My Thing

I help leaders build and grow businesses.

Sometimes through the lens of brand, with experience design, communication, and internal culture. Other times operationally, through product creation, process development, and business oversight.

Yes, I can help make things simpler, clearer, and more beautiful, but more impactfully, I have a deep passion for building creatively and strategically from the inside, out.

I’m driven by curiosity, a need to connect dots, and a desire to understand human behavior and our relationship to products, brands, and experiences. It’s what lets me challenge the status quo and develop creative brand and business solutions that go beyond convention — all in the name of growth.

Just ask the leaders at PayPal, Venmo, iZettle, OpenTable, QuickBooks, Catalyst Constellations, Prevail Boxing, Skinny Fish, Salmon Junkie, Two Muse Studios, Swapt, and more.




Director + Chief of Staff
Berdakin Family Office

Creative Strategist,
Brand Marketing

Strategist, Consumer Go-To-Market

Interim Associate Director,
Global Brand

Associate Director
Innovation Protocol


MBA Design Strategy
California College of the Arts

BA Psychology, Spanish
University of Michigan

Select Clients

Catalyst Constellations
Prevail Boxing
Skinny Fish
Abramson Architects

More about me

Raised by immigrant parents in Chicago, I’m LA-based but share citizenship with the E.U.

I believe in the power of positive thinking, that duality is the most interesting trait (in brands and in people), and that open and empathetic communication has the power to solve most of life’s challenges.

I love to host dinner parties, am always up for a spontaneous adventure, and prefer hikes over happy hours. I’m also new to the entrepreneurship world, having recently founded Lato, an outdoor brand for modern womxn.

Let’s work together.

Difficult Conversations

How to Talk it Out

Read More ⟶

What's a Utility Function?

And Why Does it Matter?

Read More ⟶

Kickass Leaders

Are Mindful

Read More ⟶