My Thing
I help leaders build and grow businesses.
Sometimes through the lens of brand, with experience design, communication, and internal culture. Other times operationally, through product creation, process development, and business oversight.
Yes, I can help make things simpler, clearer, and more beautiful, but more impactfully, I have a deep passion for building creatively and strategically from the inside, out.
I’m driven by curiosity, a need to connect dots, and a desire to understand human behavior and our relationship to products, brands, and experiences. It’s what lets me challenge the status quo and develop creative brand and business solutions that go beyond convention — all in the name of growth.
Just ask the leaders at PayPal, Venmo, iZettle, OpenTable, QuickBooks, Catalyst Constellations, Prevail Boxing, Skinny Fish, Salmon Junkie, Two Muse Studios, Swapt, and more.
specialties
- Brand Strategy
- Product Positioning
- Brand Marketing
- Communication Strategy
- Personal Branding
- Internal Brand Development
- Creative Direction
- Pitch Creation
- Customer Experience Design
- Legal and Accounting Oversight
- Product Development
- Philanthropic Strategy
- Startup Consulting
- Family Office Management
Experience
Founder
lato
Director + Chief of Staff
Berdakin Family Office
Creative Strategist,
Brand Marketing
OpenTable
Strategist, Consumer Go-To-Market
PayPal
Interim Associate Director,
Global Brand
PayPal
Associate Director
Innovation Protocol
Education
MBA Design Strategy
California College of the Arts
BA Psychology, Spanish
University of Michigan
Select Clients
More about me
Raised by immigrant parents in Chicago, I’m LA-based but share citizenship with the E.U.
I believe in the power of positive thinking, that duality is the most interesting trait (in brands and in people), and that open and empathetic communication has the power to solve most of life’s challenges.
I love to host dinner parties, am always up for a spontaneous adventure, and prefer hikes over happy hours. I’m also new to the entrepreneurship world, having recently founded Lato, an outdoor brand for modern womxn.
